Well, we're here to make it easy.

One of the biggest factors in businesses not having a suitable website is the prospect of having to get stuff to put on the site. Or as we like to call it; web content.

We are experts in collecting the right information (copy) and presenting it on your web pages in an attractive and professional format. We can help with images by procuring stock images or organising for a photographer if that's what is required.

Here's how it works:

1. We meet with you to prepare the site content brief (1-2 hrs)
   
   • At this briefing you can bring any documents, brochures, product/service information that might be included in the website
   • We essentially map out the site deciding on page hierarchy, menus and possibly a rough layout plan
   • At this stage we can give an estimate of the time it will take to complete the job
2. Getting the content
   • If there is information to be provided by your staff that needs to be collated we can meet with them and create the copy then and there by writing or recording a conversation or simply picking up pre-existing copy for editing
   • Sometimes the brief calls for information from suppliers or other organisations. As longas you have permission to access this information we can arrange for it to be acquired. We can even retrieve large amounts of data from other websites like product catalogues if required
   • Images are a key component to building content designed to enhance the user experience (UX). We have various sources of stock images that can be purchased from as low as only a few dollars.
3. Editing and copywriting
   • When writing for the world wide web there are a number of important aspects that your copy should contain; it has to be a good experience for human visitors, it has to be laid out and "tagged" appropriately for visitor understanding as well as for search engines to be able to index the page the way you want it to be indexed (it's no good emphasising the phrase "CLICK HERE" unless of course that is the name of your product)
4. Optimising each page for search engines
5. Getting your approval
   • Once the pages have been created and populated we ask for your expert appraisal of our work, after all it has to appeal to your target market.
6. That's it - we send the site live and begin measuring its effectiveness

If you have a current quote from us it may mention a number of pages setup (content to be provided by client). The service outlined above is adjusted so that services already agreed would not be included. How much: Depends on the number of pages, the amount of new copy we need to create, image availability and less concrete things like following up on information provision. The determining factor in time and cost is and always has been completely up to you, the customer. The diagram below is called a Euler Diagram and this particular one illustrates the project triangle where one can have any two of the combinations of FAST, GOOD and CHEAP.

From Wikipedia http://en.wikipedia.org/wiki/Project_triangle 

The Project Triangle is a triangle model of project. It is a graphic aid where the three attributes show on the corners of the triangle to show opposition. It is useful to help with intentionally choosing project biases, or analyzing the goals of your project. The constraints are analogous with the project management triangle - in fact, it may be seen as an Evolutionary pressure.

With the above in mind your budgetary constraints might mean that you have to choose one of the "cheap" options and that is completely valid and reasonable.

Let me explain how the project triangle works in real life (and especially in terms of work done by Web Design Experts).

• The "Low Quality" area does not indicate poor quality, it's important to understand that if you want your project to cost as little as possible and still be delivered in a reasonable timeframe then we will implement standard elements. For example if we quoted an FAQ page we would deliver the standard layout for FAQ without modification. It will be a completely usable "vanilla" implementation. I guess a bit like shopping at ALDI, you can choose from 1 brand of peanut butter and pay $1 or go to a big chain with 10 brands and pay a minimum of $3.
• "Low Priority" will very rarely be offered to our customers because in our experience projects that we work on "when we get a spare moment" realistically never get worked on.
• "Pay for Quality" is by far the best guarantee of complete customer satisfaction. These projects get top priority in all areas and are an indicator of the importance our customers place on their online business. 

I hope that this goes some way to explaining how we price projects. As always we strive to provide value in the work we do and I look forward to your feedback.

How much does a free website really cost?

• What will prospects and customers think about your business when they see it?
• Will search engines effectively index your site?
• Will you have time to keep the information up to date?
• Is it able to turn prospects into customers?

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